Come November 1st, the TLC cable network will be available to 26 million homes in 36 countries in Latin America.
TLC would replace Discovery's "Discovery Travel & Living" channel with a new logo and an expanded slate of programming including Cake Boss, Earthtriping, Cupcake Wars, and My Big Fat Gypsy Wedding.
Discovery has been pushing in recent years to expand the TLC brand (as well as it other brands) to strengthen their overall appeal to advertisers and audiences.
President and Managing Director of Discovery Networks Latin America/Hispanic Enrique R Martinez said, in a statement:
Over the years, viewers have identified Travel & Living Channel (TLC) as the travel channel par excellence. To reaffirm this positioning, we set out to increase the volume of content devoted to this genre, expand content dedicated to the culinary world, and introduce a new space focusing on some of the world's most eccentric personalities."
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