Tuesday, October 18, 2011

SirusXM Debuts SiriumXM 2.0 and SiriusXM Latino


Yesterday, SiriusXM announced an expanded channel lineup that is fist phase of what the company is calling SiriusXM 2.0.

Per the company's press release:

The launch of new programming is the first phase of SiriusXM 2.0, a major upgrade and evolution of SiriusXM's satellite and Internet delivered service that will ultimately span hardware, software, audio, and data services. By employing highly efficient modulation and compression techniques introduced as part of 2.0 technology that effectively delivers 25% more bandwidth capacity, SiriusXM will expand its audio and data services without affecting the broadcast quality of existing channels.

The first phase of channel expansion is covered at the link above (or here). While the list of new channels has some noteworthy/interesting options (what broadcast station is going to brand itself "Red, White, and Booze" or devote itself entirely to the late George Carlin?), of particular interest to us here are the expanded Spanish-language options:

* Caliente, channel 150: A red-hot mix of the biggest hits of tropical, salsa, merengue and Reggaeton.
* Viva, channel 500: The brightest Latin stars in contemporary pop, alternative and ballads.
* La Mezcla, channel 503: Top hits in Spanish and English.
* Flow Nacion, channel 506: The hottest sounds in Latin hip-hop and Reggaeton.
* Aguila, channel 510: The sound of Norteno bands, Ranchera, Duranguense and the sounds of traditional Mexican music.
* Latidos, channel 520: Romantic Latin love songs from the '90s to today.
* Caricia, channel 523: The classics from unforgettable artists in Spanish and English.
* Luna, channel 530: Latin percussion and Afro-Cuban rhythms blended with Jazz for a fun-filled musical journey.
* Rumbon, channel 533: Classic salsa from the legendary artists and bands from yesterday.
* La Kueva, channel 540: Latin rock classics and today's upcoming artists.
* RadioFormula Mexico, channel 560, 24/7 news and talk from the leading radio broadcaster from Mexico.
* Playboy Radio en Espanol, channel 569, sexy, smart, refined and exclusive adult programming showcasing Latin talent.

In addition to some new programming on existing channels:
* Talk show host Cristina Saralegui's Cristina Radio will feature lifestyle, health and family programming for Latinas, produced by National Latino Broadcasting and launching in the coming months.

* In addition, SiriusXM will deliver more Spanish-language sports coverage, featuring play-by-play from NFL teams, to be available on multiple Deportes en Vivo channels, XM channels 550-556, which will also carry sports play-by-play from major college programs such as Army, University of Texas, Oregon State University and University of Nevada, among others, as well as an expanded lineup of MLB games

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