This morning, Portada posted this analysis of how Telemundo secured the World Cup rights.
Securing the rights for the World Cup was a priority for NBCUniversal, according to sources knowledgeable about the bidding process. Securing rights for Telemundo was extremely important given the population (ad subsequent ratings growth) for the Hispanic population. NBCU launched a joint bid for the rights, with NBC Sports going after the English language rights. NBCU lost out on the English rights, with those being awarded to Fox Sports.
In terms of dollars, the new deals with FIFA for the 2015-2022 World Cups were significantly higher than the previous ones.
For the Spanish rights:
- Telemundo paid $600 million for the 2015-2022 rights
- Univision had paid $325 million for the 2007-2014 rights
For English:
- FOX paid $425 million for the 2015-2022 rights
- ABC/ESPN paid $100 million for the 2007-2014 rights
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