On Monday, Arbitron released its latest report on Spanish radio: Hispanic Radio Today 2011. The report looks into radio listening habits and consumer behavior of the US's 49.1 million Hispanics. The 2011 report looks at 16 radio formats, 10 in Spanish and 6 in English. Some of the highlights:
- among both Spanish-dominant and English-dominant listeners, radio reaches between 95-96%, which represents a slight increase from the Hispanic Radio Today 2010. Radio also attracts 85% of Hispanic men 35-54 and 84% of Hispanic women 35-54 on the weekends, higher than any weekday daypart.
- the Mexican Regional, Spanish Adult Hits, Spanish Contemporary, and Spanish sports are all on the rise
- English Top 40 formats move in opposite directions. Pop Top 40 garnered its biggest share since Arbitron's first Hispanic Radio report while Top 40/Rhythmic dropped to its lowest share in 10 years.
- Other English formats: Adult Contemporary, Classic Hits, News/Talk/Information and Country -- each saw slight decreases in their overall Hispanic audience shares.
Arbitron's full report is available here (FYI, you have to fill out the little form on the right in order to download the full pdf, though.)
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